Wednesday, 20 May 2015

Holding Out for a Hero

Sweden – Måns Zelmerlöw – Heroes

If you’re looking for the man most likely to rain on Guy Sebastian’s parade at Eurovision 2015, look no further than Måns here. He’s channelling one of his country’s biggest pop exports of the moment, Avicii, in this country-EDM mash-up, and it’s pretty slick.



But Sweden always do Eurovision well, in recent years seamlessly seguing from euphoric pop to a soaring diva ballad. That’s partly because Eurovision is such a massive deal in Sweden – their months-long selection process, Melodifestivalen, is one of the most watched TV programs of the year, and they even have a weekly TV show previewing each Eurovision entry in the lead up to the contest. I happened to be in Sweden the day after Eurovision last year, and the contest was front page news across all the news-stands (the more restrained Danes had their stories further inside the papers, even though they were hosting the contest).

Heroes is well produced and catchy as hell, plus being fronted by a handsome Swede in leather trousers also doesn’t hurt its vote getting potential. It’s sat at the top of the betting odds for months now, and its unique animated stage-show will be sure to stick in peoples’ minds.

So barring a huge upset, I think we’ll most likely be heading to Stockholm (or Göteborg or Malmö) in 2016. And that’s not such a bad thing.