Armenia really, really want to win Eurovision. This has become even more obvious since their neighbour and bitter enemy Azerbaijan took the crown back in 2011.
So each year they go all out…but they just can't seem to crack the Eurovision magic formula.
This year’s effort is, on the surface, a dramatic musical-theatre style ballad with a flashy gimmick - one singer is Armenian, the other five have Armenian heritage and represent the Armenian diaspora from each continent: Europe, Asia, Africa, Australia and America. Sort of an Armenian Power Rangers, if you will:
However, when you listen to the song closely it has strong political overtones, with the singers urging the rest of the world (more specifically, Turkey) to "face the shadow" and "don't deny" the Armenian Genocide.
You may have heard of this event recently, thanks to - of all people - Kim Kardashian. Kim has Armenian heritage, and visited the country to mark the genocide's 100 year anniversary (in Australia we were busy commemorating another event involving Turkey that happened on exactly the same date: 25 April 1915).
But regardless of their political message, I don't think 2015 is Armenia's year.
Perhaps next year, if they're really serious, they ask one of their favourite members of the Armenian diaspora if they can borrow her husband for a bit.
